OUR MISSION IS UNWAVERING
We are here to empower and support lost dog owners, with a relentless focus on the welfare of your cherished pets. We are dedicated to providing invaluable knowledge and guidance to effectively handle a lost dog situation, ensuring the safety and well-being of your four-legged companions.
​
Our Mission:
-
Championing Pets First: Central to our mission is an unshakable commitment to safeguarding the well-being of lost dogs. Every action we take, every piece of advice we provide, is driven by our deep love and concern for these beloved family members.
-
Empowering Through Knowledge: We believe that knowledge is the key to making informed decisions. We strive to be your trusted resource, offering comprehensive information on lost dog behavior, prevention, search strategies, and safe handling techniques. Informed pet owners are better equipped to prioritise their lost dog's safety and eventual reunion.
FOR THE LOST
Our journey is rooted in a personal experience of losing a beloved dog, a heart-wrenching event that ignited a passion for change. For years, we've dedicated ourselves to reuniting lost dogs with their families, working alongside other agencies and tirelessly advocating for animal welfare. Along the way, we couldn't ignore the glaring issue of an unregulated lost dog industry, where personal opinions, needs and wants often overshadows compassion for the lost dog. We recognised that lost dogs were often overlooked, with people taking precedence, a situation that rarely ends well for our four legged friends. Fueled by this realization, we embarked on a mission to empower owners with knowledge, aiming to shift the focus back to our loyal companions and ensure their safety and well-being.
